FREE THE HAND

You only need one hand to eat a Nathan’s hot dog. That leaves your other hand free for…

well, anything, really, including making history.

OOH

Nathan’s frees up your non-dominant hand so you can explore new opportunities. We’re taking to Instagram to get Nathan’s fans to post how they #freethehand.

SOCIAL

In collaboration with the comedy series Drunk History, we’re taking to TikTok with some seriously silly vids about how hotdogs freed up the hand and made history. Just because the history isn’t real, doesn’t make Nathan’s hot dogs less revolutionary.

Nathans is ramping up the challenge for their annual hot dog eating contest by making contestants compete with only their non-dominant hands.

HALF-HANDED, DOUBLE DOG